Discover how IT specialists perceive your company and make decisions when choosing an employer
The First Large-Scale Study of IT Employer Brands in Uzbekistan
15
5
9.4
150+
years of experience conducting industry research on IT specialists
average value rating of the study from our clients
years of experience in employer branding
companies have ordered analytics about their IT employer brand from us
The study will encompass all employers in Uzbekistan with a staff of more than 50 IT specialists
In 2025, ECOPSY, in collaboration with the Ministry of Digital Technologies of the Republic of Uzbekistan and IT Park Uzbekistan, is conducting the first large-scale study of IT employer brands in Uzbekistan
When is analytics about your IT employer brand needed?
You want to attract candidates that fit and spend fewer resources on hiring
You want your job postings and other communications to resonate with employees and candidates
You want to know what is important for your audience to speak the same language
You want to create an effective strategy for attracting IT personnel
You want to create an actual picture as is and see your company through your employees' and candidates' eyes
You need a comprehensive report on your brand to understand how to develop it further
Structure of the Study
We will "run" each brand through this funnel, determine conversion rates, and assess the health level of the IT employer brand
What value can you gain from the study?
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03
02
04
Receive a report with detailed quantitative analytics about your attractiveness as an employer for IT specialists.
Learn what IT specialists think about you and your competitors
See IT employer rankings and understand which criteria are important to IT specialists when choosing employers
Find your audience: our study includes 30+ IT professions, 35+ programming languages, and all IT specialist grades
Бесплатно
Период проведения опроса в компании
Период проведения опроса в компании
Период проведения опроса в компании
Мотивационные профили IT-специалистов
Motivational profiles of IT specialists
Motivational profiles of IT specialists
Рекомендации по развитию IT-бренда
Recommendations for developing the IT brand
Recommendations for developing the IT brand
Бенчмарки
Benchmarks
Benchmarks
Report Cost
- Drivers and barriers of the company
Standard
Package
- 41 metrics of your brand — Image of the company as an employer on the labor market through the candidates’ eyes
Extended
Package
+ All options from the "Standard" package
- Customization of the report for your business task: we calculate metrics specifically for your target audiences and competitors
Business
Package
Report
Standard — not customizable
Flexible – includes mandatory part + personalized analytical cross sections, comments, and conclusions
Custom – the report is fully formed based on the client's business task. The analytical team calculates cross sections and scenarios tailored to the specifics of the business request
Motivational profiles of IT specialists
Yes
Yes
Yes, with additional cross sections
Recommendations for developing the IT brand
Brief
Detailed
Detailed by cross sections
Benchmarks
Customizable upon request for all study metrics
IT brand funnel for other metrics is not customizable
(one benchmark group from 5 companies in the rating)
(can include multiple benchmark groups from companies in the rating)
(can include multiple benchmark groups from companies in the rating)
Report Content
- Dynamics of employee ratings by criteria. If participating again
- Criteria for choosing the best employer — motivational profiles of candidates from different professions
- Comparative analysis of your employees' responses with industry norms
- 2 main metrics: Awareness and attractiveness of your company on the labor market
- Comparative analysis of employees’ and candidates’ opinions: areas of agreement and perception gaps
- Recommendations for IT brand development
- Comparison of your IT brand with competitors
- Advantages and problems of your IT employer brand on the labor market
- Metrics and conversion of the "brand funnel"
- Selection of best HR practices for IT brand development from relevant companies (B2B, B2C, industry, or special audience)
- Excel database with analytics for all IT specialist groups for independent hypothesis testing
- Presentation session of results for the top team. Session for middle management
- Customization of employee survey: ability to add extra questions
- Employee survey based on our platform
- Image of the company's IT brand through your employees’ eyes
+ All options from the "Extended" package
Customizable upon request for all study metrics
Report
Report
Our Clients
Customer review
Organizers
The largest HR consulting company
Responsible for the methodology of the study. Provides the platform for conducting surveys
Responsible for promoting the IT topic in Uzbekistan, promoting the survey among IT specialists, and publishing the study results
The largest platform for IT specialists
Participate or Order the Report
Frequently Asked Questions
f a company doesn’t work on its IT employer brand, it forms spontaneously. The report will allow you to see how candidates and employees perceive your company at the moment
If you’re facing hiring challenges or aiming to expand your staff, IT brand development is essential. In this case, our analytics will be beneficial
During the survey, you will be supported by our care team. We have extensive experience in conducting surveys and will share recommendations to increase the response rate
If you have more than 50 IT specialists in the company, the study will be useful. You’ll be able to see how your IT employees perceive you as an employer and identify your strengths and weaknesses through their eyes
We survey IT specialists of all grades, covering 30+ professions working with 30+ stacks and technologies. If you need detailed statistics, we can show you what the sample looks like, using the example of a study conducted in Russia
You can ask us at it-brand@ecopsy.ru or calculate the number yourself.
The required number of responses for reliable data is calculated based on the total number of IT specialists in the company. You can calculate it using this calculator: allcalc.ru/node/100. Enter the number of IT specialists in the "population size" field and click "calculate."
The required number of responses for reliable data is calculated based on the total number of IT specialists in the company. You can calculate it using this calculator: allcalc.ru/node/100. Enter the number of IT specialists in the "population size" field and click "calculate."
We often help our clients formulate and implement an employer brand — a report on your company will help you rely on an up-to-date picture and motivational factors of the professions you need. We also recommend conducting a repeat measurement one year after implementing the brand and positioning to understand what has been successfully implemented and what still needs to be done.
You likely haven’t had time in a month to implement the employer brand and positioning, so the study will show your current state as is. Based on our experience, it’s useful to quantify the current state to understand in a year what has been successfully implemented and what still needs to be done
The report can be useful for you as a zero-point measurement. In a year, you can repeat the measurement and see the dynamics. Dynamics of evaluations are the best feedback on your IT brand development.
Moreover, the report is full of evaluations from your employees and market benchmarks — this will help you understand what exactly needs to be developed, what to talk about, and what to promote. This is especially important for young IT brands that don't have the resources to try everything everywhere
Moreover, the report is full of evaluations from your employees and market benchmarks — this will help you understand what exactly needs to be developed, what to talk about, and what to promote. This is especially important for young IT brands that don't have the resources to try everything everywhere
Over 15 years of working with brands, we’ve learned to speak the language of top managers through analytics. The extended report includes a link between your IT brand and the economic potential of its development. We believe there are no good or bad brands — only effective or ineffective ones from the point of view of company’s business goals
If IT specialists work in your company, there’s "something" that makes them choose you. The study will help quantify this "something" and compare your situation with competitors — and precisely determine which barriers need to be overcome first
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